The Dreamweaver Interface

dwCs5LogoDreamweaver is a program that will allow users to develop websites. The first video titled Dreamweaver “CS6 Essential Training” by James Williamson goes over the basics on how to use and familiarize oneself with Dreamweaver.

When Dreamweaver first opens, the welcome screen will pop up, which is Dreamweaver’s home page.  It allows you to open a new or recent project.  It will allow you to open different types of layouts as well as give you options to explore more information about Dreamweaver.  This program can be used with both Mac and PC, but there are slight differences.

Within Dreamweaver there are multiple panels.  Panels are able to be opened or closed depending on the users preferences.  To open a panel, one must go to the window drop down box and then simply select the panel they wish to use.  Once the panel is open, you can double click the top of the box to either expand/un-expand it, you can drag it to relocate the panel, or you can close the group/box.

Dreamweaver has many different presets, which makes it easy to switch between workspaces.  Workspaces can be personalized with different panels and toolbars, all of which can be organized in any way.

One important toolbar is called the Application Toolbar.  This allows quick access to different features.  Some features include layout (code, split, design), workspaces, search field (help menu), site, and extension manager (widgets, plug-ins).

The Document Toolbar allows you to choose different views and to preview the page. With this toolbar you can open different view and sizes of the webpage.

The Property Inspector allows you to edit the content.  If you go into the Properties Toolbar you can make edits to the HTML and CSS.  In HTML you can control the HTML elements, and in the CSS you can create and edit existing styles.

The Insert Panel allows for quick ways to edit/add content without going into the coding view.  This panel is also referred to the object panel.  Tabs within this panel change depending on the type of project you are working on.

This group of short videos explores the basic of Dreamweaver.

 

Cards are at it again!

It has been one long year, but now it’s time for the fun and excitement again.

Tomorrow people of St. Louis will notice a sea of red flooding the streets of St. Louis as it is the Cardinals home opening day! It will be a big day, not only for the Cards, but for all of the fans as well.

I, unfortunately, do not have opening day tickets, but I’m sure you will see me out supporting the Card in my new red jersey.

I plan to go downtown after work and enjoy the game at Patios, a sports bar near the stadium.

I’m so exciting for baseball season to be back in action! Pujols will be missed, but with or without him, I expect great things from the boys this year.

Let’s let the season begin!

New Job. Say What?!

I’ve been working at Gateway Center for about five years now. I’d have to say I kind of like it considering how long I’ve stayed.

This whole time I have been their administrative assistant. I have routine work that I do as well as different projects whenever needed.

Every year I hold the responsibility of helping one of our sales managers, Jamie, coordinate our yearly bridal show.

My job has been pretty routine until recently… Last December, Jamie announced that she was pregnant.

I’m so happy she is pregnant, as she has been trying for quite sometime now.  But, never did I expect that her becoming pregnant would possible change my professional life.

Shortly after her grand announcement, our executive director asked me to fill Jamie’s shoes when she takes maternity leave.

Of course I accepted, assuming it would be for about six weeks. Then I was told they would need me from July to December this coming year. Wow, right!

I’m so excited about this opportunity. Not only will I learn so much while being the sales manager for the convention center, but also it will look excellent on my resume.

I can’t wait to get started. I’m going to go the extra mile to make myself indispensable in hopes they will want to keep me in that position even after Jamie returns!

Ch 19: Measuring Success

Image

Measurement of success in any situation is essential. No matter how successful or well done a particular situation was there is always room for assessment and the ability to do better.

At my workplace we are measuring success at all times whether it’s from our staff, clients, exhibitors and/or attendees. We also measure our sales from event types to equipment to smaller items such as copies and Internet usage.

Some items seem silly to measure such as the amount of stamps we give out per year, but we do it all so our organization can have a systematic approach as to where all compensation comes to play, whether it’s coming in or going out.

Now, on a side note… I’m measuring my success with this semester. I took one night to sit down and complete the last five chapters in this PR class, and it is now finished! My focus can finally turn to my feature writing and newsletter.

Happy writing!

Ch 18: Planning Programs and Campaigns

At the beginning of a campaign develop a written plan.

When developing a plan consider several of different tactics:

  • Meet with the client
  • Organize
  • Research
  • Chat with colleagues about their ideas
  • Brainstorm,
  • Conduct focus group interviews
  • Do surveys
  • Look over different channels of communication
  • Consider demographics

After considering the above tactics, analyze and draw a conclusion.

The elements that are covered in a good plan are situation, objectives, audience, strategy, tactics, timing, budget and evaluation. By planning these elements, you will be able to visualize how you want and will accomplish your goal.

After you have timely and carefully planned each element, you will be ready to submit the campaign for an approval.

Ch 17: Organizing Meetings and Events

I work around different events every day including meetings, banquets, weddings, trade shows, consumer shows and conventions. Planning these events take a lot of time and a great eye for detail.

There are lots of aspects to consider when planning an event. Things such as how dim a light should be to which type of tables to use.

There are usually a lot of different areas of workers who also affect the flow of the event.

For instance, you have the person who is planning the event for his or her company. Then, they contact the venue/ sales person who books the rooms. From there you are usually assigned an event manager whom spends weeks to months finalizing every last detail (lighting, furniture, napkins, food and beverage, AV equipment and much more).

In addition to all of these people, there is also some sort of facility crew who makes sure the area is kept clean, trash cans are emptied and bathrooms are cleaned.

All that I have mentioned above is only part from the side of the place holding the event. There is still much more work that was not mentioned and all of the work on the client’s side as well.

Planning events takes a lot of preparation. In order to have a successful event, all parties have to be highly organized and have a great eye for detail. If everything goes as plan, you will feel rewarded after the event!

Ch 16: Direct Mail and Advertising

Direct Mail:

The five components of direct mail are:

  • Envelope
  • Letter
  • Brochure
  • Reply card, and
  • Return envelope

Direct mail has its advantages and disadvantages. A lot of time it is assumed to be junk. People use this to reach specific audiences, to personalize a message and because it is cost efficient.

Advertising:

Advertising is “any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor (P.436).”

Advantages of advertising consist of selection of audience, the control over the message, the effect it has and timing.

Disadvantages include expensive costs and credibility.

According to this chapter, the five basic types of advertising include:

  1. Image Building
  2. Investor and financial relations programs
  3. Public service announcements
  4. Advocacy, and
  5. Announcements

In order to have successful advertisements they must be interesting to reader, short and punchy.