Ch 18: Planning Programs and Campaigns

At the beginning of a campaign develop a written plan.

When developing a plan consider several of different tactics:

  • Meet with the client
  • Organize
  • Research
  • Chat with colleagues about their ideas
  • Brainstorm,
  • Conduct focus group interviews
  • Do surveys
  • Look over different channels of communication
  • Consider demographics

After considering the above tactics, analyze and draw a conclusion.

The elements that are covered in a good plan are situation, objectives, audience, strategy, tactics, timing, budget and evaluation. By planning these elements, you will be able to visualize how you want and will accomplish your goal.

After you have timely and carefully planned each element, you will be ready to submit the campaign for an approval.


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