When producing newsletters there are seven factors to keep in mind.
- Audience interests- On page 360, the chapter shared the top five employee interests, which are: (1) Organizational future plans, (2) personal policies and procedures, (3) productivity improvement, (4) job related information and (5) job advancement information.
- Design- Should emphasize the organizations personality.
- Format- No specifics, although must consider budget.
- Layout- Reading shall be easily read. Allow plenty of white space on pages.
- Photos and illustrations- Photos are important. They should be relevant, captivating, large and never placed at the end of a story. “For every photo of execs shaking hands at expensive dinners and parties, include three photos of ‘regular’ workers hard at work” – Justin Allen, writer for Ragan.com.
- Headlines- Must attract readers, because it could be the only thing they read.
- Lead sentence- Second most important element. (Headline is the first).
Newsletters as well as brochures and magazines are still widely used within organizations to get out messages. I think the main reason why printed publications (in contrast to publications on the Internet) are still widely used is due to them being tangible.